FAKTOR INTERNAL YANG MEMPENGARUHI KEBERHASILAN USAHA KECIL

Abstract

Small businesses are one of the important sectors in the community's economy because they are able to create employment opportunities and improve welfare. The success of small businesses is influenced not only by external factors such as market conditions and competition, but also by internal factors that originate from within the business itself. This study aims to identify the internal factors that influence the success of small businesses. The method used in this study is a literature review by examining various relevant sources related to the development of small businesses. The results of the study show that there are several internal factors that play an important role in the success of small businesses, namely the managerial ability of business owners, the quality of human resources, financial management, product innovation, as well as the motivation and commitment of entrepreneurs. The owner's ability to plan, organize, and control the business becomes the main determinant in maintaining business sustainability. In addition, good financial management helps small businesses avoid losses and improve operational efficiency. Product innovation is also an important factor in maintaining competitiveness amid changing consumer needs. Therefore, the success of small businesses is strongly influenced by the internal ability of business owners to manage and develop their businesses sustainably