Manajemen Risiko dan Pengetahuan Kewirausahaan dalam Perspektif Landasan Hukum Perbankan Syariah pada UMKM Mahasiswa
Keywords:
entrepreneurial knowledge; business success; student MSMEs; natural-based beverages; entrepreneurship.Abstract
his study aims to analyze the role of entrepreneurial knowledge in business success among student-owned micro, small, and medium enterprises (MSMEs), particularly those engaged in natural-based beverage businesses. This study employs a qualitative approach with a descriptive research type. Data were collected through in-depth interviews, observations, and documentation involving student entrepreneurs. The results indicate that students generally possess basic entrepreneurial knowledge obtained from academic learning, experience, and digital media. This knowledge plays a role in business management, decision-making, and the ability to adapt to challenges, particularly in managing raw materials influenced by seasonal factors and market prices. Business success is reflected in increased sales, business sustainability, and a growing number of customers. In addition, the use of social media such as Instagram and WhatsApp supports business success in terms of marketing. Therefore, entrepreneurial knowledge has a significant role in improving business success among student MSMEs
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