TANTANGAN DAN PELUANG DALAM MENGALIHKAN PENJUALAN DARI OFFLINE KE ONLINE

Abstract

Digital transformation has significantly changed business practices, particularly sales methods. This study aims to analyze the challenges and opportunities in shifting sales from offline to online. The method used is a qualitative approach through literature review of reputable journals and industry reports. The results indicate that the main challenges include limited digital literacy, high competition, and logistical constraints. Meanwhile, key opportunities include market expansion, operational efficiency, and consumer data utilization. This research provides strategic implications for businesses in optimizing digital transformation. The development of digital technology is encouraging businesses to shift their sales systems from offline to online. This study aims to examine the challenges and opportunities involved in this transition. The method used is a qualitative study with a descriptive approach. Data were obtained from various sources, such as books, journals, and observations of small business practices. The results indicate that the shift to online sales offers significant opportunities for market expansion and increased sales, but also faces various challenges, such as limited technological capabilities and increasing competition