Studi Kelayakan Proyek dan Keputusan Manajerial
Keywords:
Digital Literacy, Collaboration, Binjai CityAbstract
this study finds that such potential can only be optimized through sustainable and context-based strategies. Key strategies include expanding access to capital through inclusive financial institutions, strengthening digital literacy to reach broader markets, fostering innovation and branding rooted in local wisdom, as well as developing infrastructure and multi-stakeholder collaboration. The results highlight that with consistent government support and strong stakeholder synergy, the creative economy in Binjai has the opportunity to become a competitive leading sector, create employment opportunities, and contribute significantly to sustainable regional economic development
References
Herdiana, O., Aprily, N., & On, L. P. (2024). Pelatihan skill literasi digital dalam pengelolaan data bagi pelaku usaha UMKM. Jurnal Abdimas Ekonomi dan Bisnis. https://doi.org/10.31294/abdiekbis.v2i2.1432 Jurnal BSI
Avista, D. R., Sekar Langit, U. A., & Mashudi. (2023). Literasi digital dan penguatan UMKM: tinjauan teoritis terhadap strategi pemberdayaan di daerah terpencil. Paraduta: Jurnal Ekonomi dan Ilmu-Ilmu Sosial. https://doi.org/10.56630/paraduta.v3i2.913 ojs.umada.ac.id
Wijaya, S. Y., & Prawihatmi, C. Y. (2023). Akses UMKM kuliner terhadap pembiayaan mikro: studi di Pasar Semawis Kota Semarang. Jurnal Riset Ekonomi dan Bisnis, 10(1). https://doi.org/10.26623/jreb.v10i1.708 USM Journals
Al Bukhori, L. F., Aisy, R., & Da’mai, R. (2023). Peran literasi keuangan digital dalam pemberdayaan UMKM syariah. J-MABISYA. https://doi.org/10.56874/j-mabisya.v6i1.2472 jurnal.stain-madina.ac.id
Rahayu, N. P. W., Putri, I. A., Haninun, H., Mega, S. A., & Rahmawati, A. (2025). Pemberdayaan UMKM wanita melalui digitalisasi dan literasi keuangan di era ekonomi digital. Jurnal Pengabdian UMKM, 4(2), 145–151. https://doi.org/10.36448/jpu.v4i2.98 jpu.ubl.ac.id
Putri Ayuningtyas, M., & Utomo, R. B. (2024). Peningkatan literasi keuangan dan pembukuan digital pada UMKM di Desa Potorono. Jurnal Abdi Masyarakat Indonesia. https://doi.org/10.54082/jamsi.842 jamsi.jurnal-id.com
Swissia, P., Halimah, H., & Marshella, O. (2024). Peningkatan literasi digital dan manajemen keuangan untuk UMKM di Desa Trimulyo. Jurnal Pengabdian Masyarakat Tapis Berseri. https://doi.org/10.36448/jpmtb.v4i1.132 tapisberseri.ubl.ac.id
Rahmawati, M. I. R., Ardini, L., Lestariningsih, M., & Shabrie, W. S. (2024). Peningkatan literasi keuangan dan pemasaran digital bagi UMKM Kecamatan Wonokromo Kota Surabaya. Jurnal Abdi Masyarakat Indonesia. https://doi.org/10.54082/jamsi.425
