Dinamika Kelebihan dan Kekurangan E-Business pada UMKM Digital
Kata Kunci:
e-business, UMKM digital, library research, kelebihan dan kekurangan, pengembangan usaha.Abstrak
Penelitian ini bertujuan untuk mengkaji peran kelebihan dan kekurangan e-business dalam mendorong pengembangan UMKM digital melalui pendekatan library research (studi kepustakaan). Metode penelitian yang digunakan bersifat kualitatif deskriptif, dengan mengandalkan sumber data sekunder berupa buku teks, jurnal ilmiah, artikel penelitian, laporan resmi, dan publikasi terkait e-business serta pengembangan UMKM digital. Teknik pengumpulan data dilakukan melalui penelusuran dan pengkajian literatur yang relevan, kemudian dianalisis secara sistematis dengan cara mengelompokkan, membandingkan, dan mensintesis berbagai pandangan para ahli. Hasil kajian menunjukkan bahwa e-business memiliki kelebihan utama berupa perluasan akses pasar, efisiensi biaya operasional, peningkatan kecepatan transaksi, serta penguatan daya saing UMKM di era digital. Namun demikian, penerapan e-business juga memiliki sejumlah kekurangan, seperti keterbatasan literasi digital pelaku UMKM, risiko keamanan data, ketergantungan pada teknologi, serta tantangan infrastruktur dan regulasi. Berdasarkan hasil kajian pustaka, dapat disimpulkan bahwa e-business berperan penting dalam pengembangan UMKM digital, namun memerlukan dukungan kebijakan, peningkatan kapasitas sumber daya manusia, dan pengelolaan risiko yang tepat agar manfaatnya dapat dioptimalkan secara berkelanjutan.
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