Optimalisasi Digital Marketing dalam Meningkatkan Kinerja Usaha pada Era E-Commerce
Kata Kunci:
digital marketing; e-commerce; marketing strategy; customer engagement; digital businessAbstrak
Digital marketing has become a key strategy in supporting business growth in the e-commerce era, yet many businesses still fail to fully optimize its potential. This study aims to analyze the role of digital marketing in improving business performance and how digital marketing strategies can strengthen customer relationships and enhance company competitiveness. The research method used is a literature study by reviewing journals, books, and research reports related to digital marketing and digital business. The findings show that digital marketing has a significant impact on increasing brand visibility, customer engagement, and sales conversion. The use of data analytics in digital marketing has also proven to improve the effectiveness of marketing campaigns by identifying consumer behavior and preferences. The conclusion of this study emphasizes that digital marketing is an essential element in driving the success of e-commerce-based businesses, as it provides a more responsive, measurable, and consumer-oriented approach.
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