Motivasi Mahasiswa yang Menjalankan Usaha Sambil Kuliah

Abstract

This study aims to analyze the motivation of students who run businesses while pursuing their studies and the factors influencing it. This phenomenon has grown significantly due to increasing economic needs and advancements in digital technology that facilitate entrepreneurship. The research employs a qualitative approach with a descriptive method. The subjects are active students who own businesses, and data are collected through interviews, observations, and documentation. The findings reveal that student motivation is influenced by intrinsic factors such as the desire for independence, self-development, and gaining experience, as well as extrinsic factors including economic needs, environmental support, and technological convenience. In addition, time management skills and self-efficacy play a crucial role in students’ success in balancing academic and business activities. In conclusion, strong motivation enables students to effectively manage dual roles as learners and entrepreneurs. Therefore, support from higher education institutions is essential to foster students’ entrepreneurial spirit.