Analisis Tingkat Pemahaman Mahasiswa terhadap Keamanan Password pada Transaksi E-Commerce
Keywords:
consumer understanding, password security, e-commerce, digital literacyAbstract
This study aims to analyze consumers’ understanding of password security in e-commerce transactions among FEBI INSAN Binjai students of the 2023 cohort. This research employed a quantitative method involving 20 respondents selected through a total sampling technique. The data were collected using a Likert-scale questionnaire consisting of two variables: consumer understanding and password security. Descriptive analysis shows that both variables fall into the high category, indicating that students possess good awareness of digital security principles. The correlation results reveal a strong and significant relationship between consumer understanding and password security. The simple linear regression analysis indicates that consumer understanding significantly influences password security, with a significance value of p = 0.000 and an R Square of 0.437. This means that 43.7% of password security variations can be explained by consumer understanding. These findings highlight that digital literacy plays an essential role in shaping students’ security practices when engaging in e-commerce transactions
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