Peran Pemasaran Digital terhadap Peningkatan Pangsa Pasar Global

Abstrak

This study aims to analyze digital marketing strategies in increasing international market share for companies engaged in global and export-oriented business activities. Rapid advancements in information technology have significantly transformed global consumer behavior, requiring companies to adopt adaptive, data-driven, and measurable marketing strategies. This research employs a qualitative descriptive approach through literature review, analysis of industry reports, and observation of digital marketing practices in international markets. The findings indicate that the effective use of social media platforms, search engine optimization, content marketing, and digital analytics plays a crucial role in enhancing brand visibility, strengthening consumer trust, and expanding cross-border market reach. Furthermore, the integration of digital marketing strategies with an understanding of local culture and consumer preferences is identified as a key success factor in international market penetration. This study is expected to contribute both theoretically and practically by providing insights for businesses in designing effective, sustainable, and competitive digital marketing strategies. Ultimately, these strategies support long-term growth and competitiveness in the increasingly dynamic, complex, and technology-driven global marketplace shaped by continuous innovation and evolving international trade regulations