Kajian Kelayakan Bisnis Ditinjau dari Aspek Lokasi, Tata Letak, dan Kapasitas Produksi

Abstrak

This study aims to analyze the interrelationship between business location, facility layout, and production capacity within the framework of business feasibility studies. These three aspects play strategic and interconnected roles in determining operational efficiency, production effectiveness, and business sustainability. The research employs a library research method, collecting and reviewing various literature sources such as textbooks, scientific journals, and research reports related to operations management and facility planning. The findings indicate that a strategic business location reduces logistics costs, enhances market access, and strengthens competitiveness. An efficient facility layout contributes to higher productivity, shorter processing time, and improved workplace safety. Meanwhile, accurate production capacity planning determines the firm’s ability to meet market demand without facing overcapacity or undercapacity. These three components are integrated and serve as key factors in assessing business investment feasibility. In the digital era and Industry 4.0, the integration of location, layout, and capacity must adapt to technological advancements and market dynamics. This research is expected to serve as a reference for entrepreneurs and investors in designing efficient, sustainable, and competitive business operations