E-Business sebagai Faktor Pendorong dan Penghambat Pengembangan UMKM Digital
Kata Kunci:
e-Commerce; digital economy; benefits and challenges; business development; digital transformationAbstrak
This study aims to analyze the integration of the benefits and challenges of e-Commerce and their implications for business development in the digital economy era. The rapid growth of digital technologies and increasing adoption of e-Commerce platforms require a comprehensive understanding of how emerging opportunities and obstacles shape business sustainability and competitiveness. This research employs a literature review method by examining previous studies and academic sources related to the advantages of e-Commerce, operational challenges, digital readiness of businesses, technological infrastructure, and consumer behavior dynamics. The findings indicate that e-Commerce offers several benefits such as market expansion, operational efficiency, and enhanced service innovation, yet it also presents challenges including security risks
Referensi
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