Keamanan e-Commerce dan Implikasinya terhadap Manfaat dan Tantangan Penggunaannya
Kata Kunci:
e-Commerce; keamanan digital; risiko transaksi; kelebihan dan kekurangan; perlindungan konsumenAbstrak
Penelitian ini bertujuan untuk menganalisis keamanan e-Commerce dan implikasinya terhadap kelebihan dan kekurangan penggunaan platform e-Commerce. Peningkatan transaksi digital dan pertumbuhan pengguna e-Commerce menuntut pemahaman mendalam mengenai aspek keamanan agar dapat meminimalkan risiko sekaligus memaksimalkan manfaat platform. Metode penelitian yang digunakan adalah tinjauan pustaka, dengan mengkaji literatur dan penelitian terdahulu mengenai keamanan data, metode enkripsi, risiko penipuan online, perlindungan konsumen, serta dampaknya terhadap kelebihan dan kekurangan e-Commerce. Hasil penelitian menunjukkan bahwa penerapan sistem keamanan yang baik, seperti autentikasi ganda, enkripsi data, dan kebijakan privasi yang transparan, secara signifikan mempengaruhi kepercayaan pengguna, efisiensi transaksi, serta mengurangi potensi kerugian. Temuan ini menegaskan pentingnya integrasi aspek keamanan dalam pengembangan e-Commerce untuk memperkuat keunggulan platform, meminimalkan kelemahan, dan mendukung pengalaman transaksi digital yang aman dan optimal
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