Integrasi Manfaat dan Tantangan E-Commerce terhadap Pengembangan Bisnis di Ekonomi Digital
Kata Kunci:
e-Commerce; ekonomi digital; manfaat dan tantangan; pengembangan bisnis; transformasi digitalAbstrak
ini bertujuan untuk menganalisis integrasi manfaat dan tantangan e-Commerce serta implikasinya terhadap pengembangan bisnis di era ekonomi digital. Perkembangan teknologi digital dan meningkatnya penggunaan platform e-Commerce menuntut pemahaman komprehensif mengenai bagaimana peluang dan hambatan tersebut memengaruhi keberlanjutan dan daya saing bisnis. Metode penelitian yang digunakan adalah tinjauan pustaka dengan mengkaji berbagai literatur dan penelitian terdahulu terkait manfaat e-Commerce, hambatan operasional, kesiapan digital pelaku usaha, infrastruktur teknologi, serta dinamika perilaku konsumen. Hasil penelitian menunjukkan bahwa e-Commerce memberikan sejumlah manfaat seperti perluasan pasar, efisiensi operasional, dan peningkatan inovasi layanan, namun juga menghadirkan tantangan berupa risiko keamanan, persaingan tinggi, dan ketergantungan pada infrastruktur digital. Temuan ini menegaskan bahwa integrasi strategis antara pemanfaatan peluang dan mitigasi tantangan e-Commerce menjadi kunci penting dalam mendorong perkembangan bisnis yang berkelanjutan di ekonomi digital.
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